New associate marketing director named for Pamplin College of Business

Melanie A. Johnston, of Christiansburg, Va., has been appointed associate director for marketing and recruitment for the Professional MBA program at Virginia Tech’s Pamplin College of Business.

Johnston, a native of Grand Rapids, Mich., was formerly assistant director for MBA admissions at Michigan State University’s Broad Graduate School of Management. In her new position, she will be responsible for promoting Pamplin's Professional MBA program, launched last fall, to prospective students. She will also assist in marketing the full-time MBA. Johnston has a master's degree in education from The College of William and Mary and a bachelor's degree in journalism from Ohio University. She was previously assistant director for admissions for the Pettit College of Law at Ohio Northern University.

Virginia Tech’s nationally ranked Pamplin College of Business offers undergraduate and graduate programs in accounting and information systems, business information technology, economics, finance, hospitality and tourism management, management, and marketing. The college emphasizes the development of ethical values and leadership, technology, and international business skills. A member of its marketing faculty directs the interdisciplinary Sloan Foundation Forest Industries Center at Virginia Tech. The college’s other centers focus on business leadership, electronic commerce, and organizational performance. The college is committed to serving business and society through the expertise of its faculty, alumni, and students. It is named in honor of Robert B. Pamplin (BAD ’33), the former CEO of Georgia-Pacific, and his son, businessman and philanthropist Robert B. Pamplin Jr. (BAD ’64).