Forest Products Marketing Workshop to be held April 10-11
February 13, 2008
Virginia Tech's College of Natural Resources presents the fourteenth annual workshop on Forest Products Marketing, April 10-11, at The Inn at Virginia Tech and Skelton Conference Center (http://www.innatvirginiatech.com/).
The workshop is designed to teach participants how to effectively market a small forest products business in order to gain a competitive advantage in the industry.
Workshop instructors will cover a variety of topics, including an overview of the forest products industry, marketing basics, marketing strategy, market research methods to locate potential customers, successful sales presentations, improving the effectiveness of personal selling, goal setting, and trends in the industry. Small forest products business owners or managers, new sales and marketing personnel, employees unfamiliar with the forest products industry, economic development personnel, and others interested in the basics of marketing and personal selling are encouraged to attend.
Interested persons may register online no later than March 28; registrations are limited to the first 30 applicants. A workshop fee of $450--or $375 for employees of companies that are members of the Center for Forest Products Marketing and Management--will cover registration, instructional materials, coffee breaks, and continental breakfasts and lunches.
The workshop is sponsored by Virginia Tech’s Center for Forest Products Marketing and Management, Virginia Forest Products Association, Hardwood Manufacturers Association, and Virginia Tech’s Continuing and Professional Education. For more information, please contact Angie Riegel at (540) 231-7107.
The College of Natural Resources at Virginia Tech consistently ranks among the top five programs of its kind in the nation. Faculty members stress both the technical and human elements of natural resources and instill in students a sense of stewardship and land-use ethics. Areas of studies include environmental resource management, fisheries and wildlife sciences, forestry, geospatial and environmental analysis, natural resource recreation, urban forestry, wood science and forest products, geography, and international development.