Terry Blevins, executive vice president and chief financial officer of Landmark Media Enterprises LLC, will give the Wachovia Distinguished Lecture in the Pamplin College of Business on Monday, Feb. 16, at 3:30 p.m. at the Holtzman Alumni Center's Alumni Assembly Hall.

Blevins will discuss business success and leadership and aspects of her career in the media industry in her talk, “Expect, react, and adapt to a Black Swan — the improbable scenario.” The event is free and open to the public, no tickets needed.

A Virginia Tech alumna who earned bachelor’s and master’s degrees in accounting in 1983 and 1985, respectively, Blevins has worked in various roles since 1990 at the privately held Norfolk, Va.-based media company, formerly known as Landmark Communications Inc. Last year, she helped lead the sale of The Weather Channel Cos., Landmark Communications’ most lucrative asset, to NBC Universal and private-equity firms The Blackstone Group and Bain Capital for a reported $3.5 billion. Landmark Communications transferred its remaining businesses to Landmark Media Enterprises after the sale closed.

Blevins was previously vice president of finance and ad operations for The Weather Channel Interactive (weather.com), a position she held since joining The Weather Channel in November 1999. Her other previous jobs include serving as controller of The Virginian Pilot, Landmark’s flagship newspaper, and general manager of The Flagship, Landmark’s newspaper for naval personnel.

A native of Dale City, Va., and a resident of Virginia Beach, Blevins serves on the board of the local United Way organization. She was selected by Women in Cable and Telecommunications in 2004 to participate in its executive leadership institute as a Betsy Magness Fellow.

The Wachovia Distinguished Speaker series in the Pamplin College has featured senior executives from Wachovia, GE, IBM, Ralph Lauren, KPMG, Siemens Corporation, ChoicePoint, and PricewaterhouseCoopers, among others.