Pamplin College of Business alumnus Randy Lucas will give the Wells Fargo Distinguished Lecture on Thursday, March 15, at 3:30 p.m. at the Holtzman Alumni Center’s Alumni Assembly Hall.

Lucas is the founder and principal consultant for Lucas Tax + Energy, a Charlotte, N.C., tax consulting and financial advisory firm specializing in tax incentives for energy efficiency construction and for renewable and/or alternative energy technologies.

His talk is titled “The Journey is the Reward ... EHFAR (“everything happens for a reason”) Entrepreneurship in the New Normal.” Lucas says he coined the term “EHFAR entrepreneurship” in reaction to a New York Times story about “accidental entrepreneurs,” people who started businesses after losing their jobs in the recession. He felt that unintended or involuntary entrepreneurship did not describe his career move.

A Richmond native, Lucas earned bachelor’s and master’s degrees in accounting in 1991 and 1992, respectively. He has more than 18 years of tax consulting experience and is a licensed certified public accountant in North Carolina and Pennsylvania. He was a director of tax services at PricewaterhouseCoopers in Philadelphia and Charlotte before founding his own firm.

Lucas has presented technical training workshops and co-authored articles on fixed asset depreciation and energy tax incentives. He has participated on panel discussions of the American Solar Energy Society and the Charlotte chapter of the American Institute of Architects and at the Green NC Conference. He is a board member of the North Carolina Sustainable Energy Association and a member of the Charlotte regional chapter of the U.S. Green Building Council and the Charlotte chapter of the National Association of Black Accountants.

He is active in several community service organizations, including the Men’s Ministry of The Park Church and Bethune Mays Classical Academy, and is a member of Omega Psi Phi Fraternity.

The talk is the first in the Wells Fargo Distinguished Lecture series, formerly the Wachovia Distinguished Lecture series. Pamplin Dean Richard E. Sorensen will mark the occasion by presenting a certificate of appreciation for Wells Fargo’s support of the lecture series to Jeff Hartman, a 1979 management alumnus and senior managing director at Wells Fargo Wealth Management Group.

The event is free and open to the public, no tickets needed. Free parking is available at the Inn at Virginia Tech and Skelton Conference Center. Find more parking information online or call 540-231-3200.