Virginia Tech’s 2013 Graduate Alumni Achievement Award will be presented to Dhruv Grewal, who is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College.

Grewal earned his M.B.A. in 1985 from what is now Virginia Tech's Pamplin College of Business and a Ph.D. in marketing from Pamplin in 1989. His frequently cited research has provided key insights into the ways consumers use price and other cues in the retail setting to evaluate products and services.

Over two significant stretches of time, 1991 to 1998 and 2000 to 2007, Grewal was the most frequently published author in the top six marketing journals. His extensive record of publication includes more than 110 articles in major academic journals in marketing. He has made significant contributions to marketing thought, particularly in the areas of pricing, retailing, and services.

The Graduate Alumni Achievement Award is presented each year at the university’s Graduate Commencement Ceremony. Created in 2003, the award honors its recipients for outstanding national or international accomplishments and exemplary contributions to their professions, disciplines, communities, or society at large. 

This year’s commencement ceremony for graduate students is on Friday, May 17, at 8:30 a.m. in Cassell Coliseum.

Grewal has won many awards in recognition of his influential work, including the 2012 Lifetime Achievement Award in Pricing from the American Marketing Association Retailing and Pricing Special Interest Group, the 2010 Lifetime Achievement Award in Retailing from the American Marketing Association Retailing Special Interest Group, and the 2005 Lifetime Achievement in Behavioral Pricing Award from Fordham University. The Academy of Marketing Science recognized him with the Cutco/Vector Distinguished Educator Award in 2010. Grewal is a Distinguished Fellow of the Academy of Marketing Science.

Service to his field has been a distinguishing characteristic of Grewal’s career. He has been the editor of the Journal of Retailing (2001-07), edited special issues for a number of journals, and serves on editorial review boards for a number of leading marketing journals. He has served as vice president for research and conferences on the American Marketing Association Academic Council (1999-01) and as vice president for development for the Academy of Marketing Science (2000-02). 

Grewal received a Best Reviewer Award in 2008 from the Journal of Retailing. He won a Distinguished Service Award from that journal the following year.

Grewal’s teaching accomplishments include co-authoring two major textbooks, and he is working on a third. He has received the Southern Marketing Association’s Sherwin-Williams Distinguished Teaching Award, the American Marketing Association Award for Innovative Excellence in Marketing Education, and the Academy of Marketing Science Great Teachers in Marketing Award.

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth’s most comprehensive university and its leading research institution, Virginia Tech offers 240 undergraduate and graduate degree programs to more than 31,000 students and manages a research portfolio of $513 million. The university fulfills its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.