University communications projects recognized by regional and national awards
July 18, 2014
Several Virginia Tech print and Web-based communications produced by University Relations and Development Communications were recently recognized with awards.
Three projects received Grand Awards and one project received an Award of Excellence from the Council for the Advancement and Support of Education (CASE) District III. The largest international association of educational institutions, CASE is dedicated to helping member institutions build stronger relationships with alumni and donors, raise funds for campus projects, produce recruitment materials, market their member institutions to prospective students, diversify the profession, and foster public support of education.
Each year, CASE's eight regional districts hold awards competitions in conjunction with their respective annual conferences to recognize high-caliber work in the areas of communications, development, and alumni relations. Qualified professionals from education and the private sector judge the categories. In each category, judges have the option of awarding one Grand Award and up to two Awards of Excellence and three Special Merit Awards.
In addition, one project was recognized with a Merit Award by the Higher Education Marketing Report's Educational Advertising Awards, the largest educational advertising awards competition in the country. This year, nearly 2,000 entries were received from more than 1,000 colleges, universities, and secondary schools from all 50 states and several foreign countries. Judges for the Educational Advertising Awards consisted of a national panel of higher-education marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of the Higher Education Marketing Report.
The following awards were received by Virginia Tech:
- TEDxVirginiaTech 2012 "Knowing" received a Grand Award for Special Event Communications and Marketing from CASE III. Contributors to the event's program, posters, press releases, and promotional videos included Melissa Richards, Robin Dowdy, Tiffany Pruden, David Stanley, Shelley Cline, Steven Mackay, Jerry Scheeler, Logan Wallace, and Alison Matthiessen.
- "Highlighting Philanthropy and Stewardship through Compelling Storytelling" won a Grand Award for Writing for the Web from CASE III. Gary Cope wrote the portfolio of Web articles honored by the award.
- "Hokie Hy: Virginia Tech Traditions" brochure won a Grand Award for Graphic Design of a Multipage Publication or Folder from CASE III. Tiffany Pruden designed the brochure.
- Virginia Tech Research Magazine's summer 2012 and spring 2013 editions won an Award of Excellence for Graphic Design of a Periodical from CASE III. David Stanley designed these editions with contributions from Tiffany Pruden, Sara Cisneros, and Gretchen Lee.
- The microsite thisisthefuture.com received a Merit Award from the Higher Education Marketing Report's Educational Advertising Awards. University Relations worked with Creosote Affects to develop the microsite. Virginia Tech contributors included Melissa Richards, Cecelia Crow, and John Jackson.
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth’s most comprehensive university and its leading research institution, Virginia Tech offers 240 undergraduate and graduate degree programs to more than 31,000 students and manages a research portfolio of $513 million. The university fulfills its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.