Mario Pandelaere has been appointed associate professor in the Department of Marketing at Virginia Tech’s Pamplin College of Business.

He is one of six new full-time faculty members at Pamplin this fall. Their addition reflects the college’s commitment to hiring tenured and tenure-track faculty to further strengthen its teaching, research, and business outreach, particularly in the areas of business intelligence and analytics, innovation through entrepreneurship, and international programs.

A native of Belgium, Pandelaere received his Ph.D. in psychology in 2003 from Leuven University. He also has master’s degrees in business engineering, in psychology, and in statistics, and a bachelor’s degree in philosophy, all from Leuven University.

After defending his dissertation on the role of frequency information and estimation in impression formation, Pandelaere worked at Leuven University, first as a post-doctoral researcher in marketing and later as an assistant professor in communication sciences.

Most recently, he was a research professor in marketing at Ghent University from 2008-2015.

His main research interests are: causes and consequences of materialism, luxury consumption, and conspicuous consumption; the presentation and processing of quantitative information; and the impact of questions (versus statements) on cognitive processing.

Pandelaere has received many research grants and co-authored numerous articles in leading journals in business and in psychology. He has mentored more than 10 Ph.D. students and served on more than 15 Ph.D. dissertation committees.

He has taught courses on consumer behavior, marketing communication, public relations and communication management, advertising, and market research.

Pandelaere reviews for academic journals in business, psychology and communication sciences and currently serves on the editorial board of the Journal of Consumer Research and the International Journal of Research in Marketing.