Samantha “Sammi” Hoover has joined the advancement team at the Virginia Tech Carilion School of Medicine as director of alumni relations with responsibility for planning and executing alumni engagement programs and events for the school.

Hoover will work collaboratively with members of the school’s advancement team to promote institutional and school goals related to communications, fundraising, and alumni engagement.

“I am delighted Sammi will be leading our alumni relations program,” said Kim Blair, assistant vice president for advancement in Roanoke, in making the announcement. “Not only does she have impressive credentials having served in advancing alumni positions at both the University of Lynchburg and Hollins University, she has a passion for and commitment to expand and deepen alumni engagement for our alumni at the Virginia Tech Carilion School of Medicine. She will be an essential person in our integrated advancement model.”

Most recently, Hoover served as alumnae and donor communications coordinator at Hollins University where she planned and executed a comprehensive communications strategy for the school’s Institutional Advancement Office. She also served as administrator of a mass email software program, managed departmental social media accounts, and collaborated on developing a student-to-alumni engagement program.

“I am so pleased we found an incredibly talented alumni engagement professional who already has ties to the Roanoke Valley,” said Deborah Day, Virginia Tech associate vice president for alumni relations. “With her experience at multiple institutions, Sammi brings an expertise that will guide our engagement efforts with this important group of alumni.” 

Before her work at Hollins, Hoover was assistant director of alumni relations at the University of Lynchburg where she led programming and execution of class reunions and alumni networking and career exploration programs. She also held positions in the Office of Residence Life at Bridgewater College and University Housing at Coastal Carolina University.

Hoover has a bachelor’s degree in communication studies and a master’s degree in educational leadership, both from the University of Lynchburg.