Emily Roediger named director of communications and marketing for Virginia Tech’s College of Engineering
January 8, 2021
Emily Roediger will join the Virginia Tech College of Engineering as the director of communications and marketing, effective Jan. 25.
With over a decade of professional experience in marketing and communications, education, and administration, Roediger brings a comprehensive approach to institutional advancement and cross-functional collaboration to her new role.
“We’re thrilled to have Emily join our team,” said Julia M. Ross, the Paul and Dorothea Torgersen Dean of Engineering. “She brings not only an impressive breadth and depth of experience in marketing and communications to engineering, but also a firm understanding of the college’s educational and operational landscape. I’m confident that our communications efforts will continue to build momentum and influence under her leadership.”
In her new position, Roediger will define, implement, and evaluate an integrated communications and marketing strategy for the college, which spans 14 departments and schools. As a member of the college’s advancement team, she will also actively contribute to coordinated efforts to increase alumni engagement, participation, and fundraising results associated with college priorities and university campaigns.
With a focus on raising visibility for college initiatives, its research enterprise, and academic programs, Roediger will collaborate with department heads as well as university partners to enhance strategic communications alignment and impact. Additionally, communicators embedded within engineering departments will have shared reporting lines to Roediger in order to facilitate support and coordination of broader communications and marketing goals. These efforts will bolster the continued growth of the college and university in Blacksburg and the greater Washington, D.C., metro area, including the ongoing development of the Innovation Campus and its affiliated programs.
Roediger first joined Virginia Tech in 2017 and most recently served as the director of communications for the College of Architecture and Urban Studies (CAUS). In addition to leading a comprehensive approach to communications strategy and evaluation, she was the primary writer and manager for all college platforms and publications, including websites, social media, storytelling, and admissions and advancement collateral. She also worked closely with the college’s administrative team on key messaging, executive and internal communications, and editorial strategy.
In her first role at Virginia Tech, Roediger led communications for the Department of Biomedical Engineering and Mechanics, working as the first individual with a shared reporting relationship between college communications and a department head.
In her time at the university, she has served on several college- and university-level committees, including the sesquicentennial communications work group and as chair of the marketing affinity group for CAUS strategic planning efforts.
Prior to joining Virginia Tech, Roediger spent six years at George Walton Academy, an independent K-12 college preparatory academy in Monroe, Georgia. As the school’s director of marketing and communications, she coordinated with other senior leaders in development, admissions, academics, and administration to implement a comprehensive communications and marketing program for the school, which included an overhaul of digital platforms and other high-profile collateral. She also collaborated extensively on fundraising campaign strategy and messaging, donor relations and stewardship, enrollment marketing and events, and alumni engagement.
Beginning her professional career in the classroom, Roediger and has taught courses at both the college and secondary level on creative writing, composition and rhetoric, and literature. She also led several institution-wide training initiatives for students, faculty, and staff on various instructional technology topics.
Roediger holds a master’s degree in education from Georgia Southern University and a master of fine arts degree in creative writing from the University of Georgia. She earned her bachelor’s degree in English from Texas A&M University.